Digital University

Webinar: Getting your shop online in 5 steps with Shopify

April 8th, 2020 at 10AM PT
Featuring a Shopify product manager to reveal all the secrets to getting your online presence up and running in less than a few hours. We will also hear from a Los Angeles restaurant that was able to set up e-commerce delivery service to help survive the Covid crisis.

Webinar: Setting up a simple website with WordPress

April 15th, 2020 at 10AM PT Miguel Fernandes will explain why it may be a bit more complex initially to set up a non-ecommerce WordPress site for your business but ultimately you will have access to a world of options with plug-ins.

Webinar: Transform your website during Covid-19 -- Learn from a café 

April 22nd, 2020 at 10AM PT
Kyle Sabraw will lead you through some basic yet relatively unknown tips and tricks to help put the your brick and mortar business in the limelight. He will specifically look at the Cafê Delmarette in Santa Cruz. Which steps need to be taken to open the doors digitally?

Webinar: Learn how to be digitally creative from a Los Gatos Restaurant

May 6th, 2020 at 10AM PT
See how Donna Novi, general manager and owner of La Pastaria, was able to turn things around for her restaurant and, at the same time, help the communities in need such as first responders, hospitals and nursing homes.

Webinar: How to coax your website so it does the digital heavy lifting for you.

May 13th, 2020 at 10AM PT
Join Miguel our "Digital Propeller" who designs websites that work: Write website content that will turbo-charge all of your marketing channels. Here are some questions that will be answered:
(1) “I'm keep on hearing I need to add content to my site now. What is the best way to find out what content I should focus on to get me visitors?”
(2) “We are currently using Wix for our small business site but want more functionality but I don't want to lose the ease of use. What would you recommend?”
(3) “WordPress seems powerful but also very confusing. How does it work? Which options or plug-ins would you recommend?”

Webinar: Paid search = too costly? Nope. Here's how to be innovative...

May 27th, 2020 at 10AM PT
Join Alec Smith, our Digital Propeller of Paid Search, as he deconstructs the classic assumption that paid search is only for huge companies with massive spend budgets. Familiarize yourself with the immense possibilities with Facebook Ads to learn how you can reach the right audiences online, avoid the biggest money-wasting pitfalls, and find results at a cost that works for your business.

Webinar: Your Marketing Strategy – it may be key to surviving the current crisis

June 10th, 2020 at 10AM PT
Join Natalie Zensius, our Digital Propeller, as she leads you through a painless process to create a marketing strategy that will set you apart

Webinar: Press Releases – How to write & syndicate them to drive traffic to your website

June 24th, 2020 at 10AM PT

Join Peter Wilson and Kyle Sabraw, as they share syndication secrets with you. With over 90% of press releases ending up in landfill, they seem a waste of time. Unless you do it right. Get access to a unique syndication service that will forever change how you view press releases. Exclusive discount included if you sign up.

Webinar: Is this the end as we know it for independent musicians? Not at all! 

July 8th, 2020 at 10AM PT
Gatherings are not allowed. Meetings are off the table.  Concerts are definitely a no-go. But how is an independent musician to survive the Covid Crisis? Ari Herstand, author of "How to make it in the New Music Business," will lead you through some of his amazing ideas on how to promote and share your music while paying the bills.

Webinar: How retailers can manage and improve online order growth

July 22nd, 2020 at 10AM PT
As the economic fallout continues to wreak unprecedented havoc across the globe, the retail and e-commerce industry finds themselves in unchartered waters. Now more than ever you should consider A/B testing to get maximum conversions out of limited traffic.